BORN ON EARTH, MADE IN ITALY

 

Reimagined Comfort: A Symphony of Craftmanship and Innovation

WUD SS25 collection explores the connection between natural materials and avant-garde innovation, integrating traditional artisanal methods and techniques with forward-thinking stylistic concepts and functional design approaches. The revamped collection, in continuum with the premise of our permanent collection, embarks on a journey to celebrating the beauty of organic forms and the allure of cutting-edge design, creating a unique sartorial symphony that is both timeless and contemporary. 

At WUD, we draw our inspiration from enchanting landscapes and vibrant ecosystems, where beauty exists in its purest form. Our latest collection reflects this ethos, incorporating responsible materials and processes that honour the environment while creating footwear that are as enduring as they are captivating.  

The design of our mules, slides and sandals is robust, characterized by clean silhouettes with meticulous attention to detail and tailored to contemporary style. The insertion of padding, straps and overlapping upper-panels, together with the sculptural wooden sole and the light touch of the stitching, enhance their polished and yet unrefined material aspect. 

The material aspect is paramount for WUD. Our signature flexible-wooden sole combines ethically-sourced, FSC-certified beech wood with a repurposed rubber compound containing 62.5% recycled EVA. The uppers are made with either regenerated suede, vegetable leather or coated vegan fabric, composed of 55% up-cycled vegetal resins and grape. The lining features vegetable-tanned leather, ensuring every piece embodies sustainability and sophistication. 

The careful selection of the color palette – focused on neutral, earthy tones that ground in nature, with distinctive brighter and vibrant hues that evoke the spirit of adventure and discovery – perfectly complements the material aspect, that not only enhance the natural appeal of our pieces but also provide a comforting tactile experience.

Silhouettes in Motion: A Statement of Individuality

WUD understands the dynamic lifestyle of the modern individual. Our collection is designed to offer versatility without compromising on style. From day to night, casual to formal, each piece is crafted to adapt to various occasions, ensuring that every individual always feels confident and sophisticated.  

In a world where fashion often leans towards conventional fanfare, WUD dares to stand out celebrating the uniqueness of simplicity. Our collection celebrates individuality and personal expression, encouraging everyone to embrace their unique personality, enjoying complete freedom of movement and expression.