Architectural and aesthetic approach in developing the shapes and transforming them into portable design objects.

This is IURI

 

It's all about the form, proportions and materials, says Jure, its founder and Creative Director.

 

The final result lays somewhere between the everyday curiosity, non-stop traveling, iconic design pieces from the past and POP-culture from today.

 

There is no precise way to illuminate the idea.

 

While the design studio is based in Milan, the bags are handmade in central Italy, where the old craftsmen are bringing the beauties to life. MADE IN ITALY 

 

The final experience is more than just a Bag. Try it.